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It’s not all bad news according to IET, however. With Brits spending almost 40 hours per week on average watching streaming services and online videos, over the course of a year this amounts to over 113kg CO2 – the equivalent of driving from Cardiff to Carlisle, some 295 miles. It’s estimated that one hour of video streaming generates a carbon footprint of approximately 55g CO2. While almost three quarters of people (73%) regularly stream content through services like Netflix, Amazon Prime Video, iPlayer, or Disney+, over half (52%) admit their attention is actually on their smartphone, not what they’re watching. Passive streaming sessions were also highlighted as wasting concerning amounts of data – driving up the most invisible carbon footprints. Failing to clear archives from messaging services e.g., WhatsApp or Facebook Messenger (63%).Passive streaming – focussing on another device when streaming TV/ video content (52%).Using two or more devices at once (almost 60%).
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Failing to delete duplicated pictures from our phones (69%).The IET revealed some of the so-called "dirtiest data habits" amongst Brits to be: Moreover, these emissions are predicted to double by 2025.Īccording to researchers, although many people are actively offsetting carbon to justify exotic trips, the vast majority by contrast (80%) fail to realise the damage scrolling, snapping, and signing up to that never-read email newsletter is also doing to the planet due to the carbon hungry energy it takes to service and store data. Reports suggest the carbon footprint of our gadgets, the internet and the essential systems supporting them account for 3.7% of global greenhouse emissions – on par with the airline industry. With nearly 80% of the population failing to consider the environmental impact of our data use online, "dirty data" habits could be silently contributing as much to global emissions as international air travel. It’s not just social media habits that are damaging the planet, however. With the average person taking almost 900 photos per year, the duplicated, unwanted images left in storage alone could accumulate 10.6kg of CO2 emissions annually for every adult in the UK – the equivalent of over 112,500 return flights from London to Perth, Australia. And for those that do delete their excess pictures, fewer than one in six (16%) say they do this for environmental reasons (i.e., to reduce the burden of energy needed to power servers used to store our data dumps). The study found that only a quarter of respondents delete additional shots they take, leaving millions of identical images being added to storage every week. Now the Institution has urged "happy snappers" to ditch any unused duplicated photos in order to slash their carbon footprint. Doing so over a lifetime would equate to the emissions produced by driving from Land's End to John O'Groats. The IET discovered that Brits admit to taking an average of five pictures for every one they post online – with 10% even taking 10 or more. Research found that social photographers (most commonly using smart phones) are contributing over 355,000 tonnes of carbon dioxide per year through unwanted images alone - that's equivalent to the entire population of Chelmsford flying to Australia and back. A new study by the Institution of Engineering and Technology (IET) suggests Brits' hidden data habits are carrying a higher carbon cost per year than round-the-world flights.